Being a Mom is hard work

You’re so busy taking care of everyone else that you end up putting yourself last, which leaves you feeling a little…

Disconnected. Disillusioned. Depleted.

You want to care for yourself well (body and spirit) so you can live life to the fullest, and bring the best of yourself to the people you love most.

But where do you begin?

That’s where I come in.

Hi! I’m Erica Hoese

the creator of the Fit Mom Army

I’m a mom of 3 and I know what it feels like to lose yourself completely to being a mom. I vowed that would never happen and yet I found Having kids changed my life forever. I wouldn’t trade it for anything, but when I became a mom, I lost touch with my identity, desires, and sense of self. It wasn’t until I started eating healthier, working out, and making myself a priority, that I was able to transform and live my values:

Lift, Love, Mom, Repeat

Start Your Journey

Hi! I’m Erica Hoese

I’m a mom of 3 and I know what it feels like to lose yourself completely to being a mom. I vowed that would never happen and yet I found myself immersed in taking care of everyone else’s needs before my own. It wasn’t until after my third pregnancy that my mindset started to shift. I got to a point in my life where I didn’t even recognize who I was anymore. I had had enough.


Fitness has brought out the real me.

•It’s allowed me to keep pushing through a challenge, even though it was hard.
•It’s allowed me to stand up for what I believe in.
•It’s allowed me to fight back and use my voice.
•It’s given me inner confidence, making me feel powerful in the gym and in life.


Fitness and nutrition have been the gateway to my mind, making me stronger, braver, and FIERCE.


If that’s where you’re at, I get it, and I’m here to tell you, that you can be a great mom, while still looking after and caring for YOU.

Now, I’m on a mission to help 10,000 moms

rediscover a body they’re proud of by focusing on their strength and building their confidence in and out of the gym.
Do you want to find your
strong, fit, and healthy?
Do you want to prepare healthier meals that your whole family enjoys?
Do you want to reconnect with the woman you were before you became a mom?

I value heart, courage, and strength.

I know firsthand that when we put ourselves first, it allows us to show up to our lives in a bigger way, resulting in deeper relationships, inner peace, and a fulfilling life we love.

I encourage you to redefine success on your own terms and to care for all aspects of yourself: mind, body, and spirit.

I believe in you.

And because you’re reading this right now, I know you’re hopeful, you’re coachable, and you’re ready for a change.

Through My Programs

I’m here to help you to

reclaim your identity & rediscover a body you love

Start Your Journey