Being a Mom is hard work

You’re so busy taking care of everyone else that you end up putting yourself last, which leaves you feeling a little…

Disconnected. Disillusioned. Depleted.

You want to care for yourself well (body and spirit) so you can live life to the fullest, and bring the best of yourself to the people you love most.

But where do you begin?

That’s where I come in.

Hi! I’m Erica Hoese

the creator of the Fit Mom Army

I’m a mom of 3 and I know what it feels like to lose yourself completely to being a mom. I vowed that would never happen and yet I found Having kids changed my life forever. I wouldn’t trade it for anything, but when I became a mom, I lost touch with my identity, desires, and sense of self. It wasn’t until I started eating healthier, working out, and making myself a priority, that I was able to transform and live my values:


Lift, Love, Mom, Repeat

Now, I’m on a mission to help 10,000 moms

rediscover a body they’re proud of by focusing on their strength and building their confidence in and out of the gym.

Do you want to find your
strong, fit, and healthy?

Do you want to prepare healthier meals that your whole family enjoys?

Do you want to reconnect with the woman you were before you became a mom?

I value heart, courage, and strength.

I know firsthand that when we put ourselves first, it allows us to show up to our lives in a bigger way, resulting in deeper relationships, inner peace, and a fulfilling life we love.

I encourage you to redefine success on your own terms and to care for all aspects of yourself: mind, body, and spirit.

I believe in you.

And because you’re reading this right now, I know you’re hopeful, you’re coachable, and you’re ready for a change.

Through My Programs

I’m here to help you to


reclaim your identity & rediscover a body you love

START YOUR JOURNEY