Go from Flab and Drab to FIT & FIERCE™

You love being a mom, but you’re not loving the way your body looks or feels right now.

You look in the mirror and the person staring back at you is so far removed from the person you used to be, it makes you want to cry. 

Maybe you’ve tried exercising but no matter what you do, it’s not really making a difference. 

It’s just won’t work!

And because you’re not getting results, you’re losing the motivation to keep going.

You only have a small amount of time each week to dedicate to working out– so it needs to work!

On top of this exercise stuff, you’ve tried dieting but you don’t stick to it, so you end up bingeing or just giving up all together. 

And despite all this effort, you’re no better off.

It’s so frustrating!

Are you struggling to…

  • Fit into your jeans (without spilling over the sides)

  • Find a fitness routine that actually works and gets you real results 

  • Eat in a way that will actually get you to your goals

  • Get yourself on a consistent eating schedule & fitness routine

  • Figure out how to balance family, fitness, food, and everything in between

then you’re in the right place!



Imagine What it would look like to…

  • Feel better about yourself and the way you look

  • Feel stronger in your body

  • Feel sexy in your clothes

  • Get back a bit of the fire you used to have 

  • End the yo-yo dieting rollercoaster

  • Stop being a slave to the scale

  • Look in the mirror and like what you see

it’s possible and i’m here to show you how…

My name is Erica Hoese (pronounced like hazy). I’m a mom of 3 and I know what it feels like to lose yourself completely to being a mom. I vowed that would never happen and yet I found myself immersed in taking care of everyone else’s needs before my own. It wasn’t until after my third pregnancy that my mindset started to shift. I got to a point in my life where I didn’t even recognize who I was anymore. I had had enough. If that is where you’re at, I get it, and I’m here to tell you, that you can be a great mom, while still looking after and caring for YOU.

Now, I specialize in encouraging and equipping moms to live their happiest, healthiest, and best life.

I can help you, so that you can…

  • Get clarity around your goals (to stay motivated)

  • Develop a consistent fitness plan that involves both strength training and cardio (to build lean muscle and lose fat)

  • Learn how to eat for your goals, while still having a treat every now and then (because, let’s be honest, I’m not going to go through life and not have another piece of chocolate cake… and neither should you)

  • Break through those limiting beliefs that may be holding you back (so that you can keep going!)

  • Create a lifestyle instead of starting over every time

I’m really enjoying the workouts– feeling good and I’m excited for tomorrow. I also feel like I’m standing up straighter… currently down 8 pounds! Sarah H.

What is the fit & Fierce™ academy?

It’s a monthly program designed to help you go from

Flab and Drab to FIT & Fierce™

The FIT & FIERCE™ Academy is the ultimate way to a happy, healthier, and fitter you!

Bringing women together, like you, who are determined to become their best for themselves and their families. My academy will help you shed pounds, tighten & tone, and create lasting results.

It’s the perfect way to get on-going support and accountability from me and get lots of encouragement from women who all want to become healthy, strong, and fit.

We’re all in this together!

I’m on day 55 of being gluten free! I also planned a menu for the rest of the week and next week!

Both pairs of skinny jeans I bought about year ago are officially too big! Time to get my belt out!! Anne T.


What’s included:

  • 1 [30 minute] strategy session with me over the phone [to get clear & set a plan]

  • Private Facebook group

  • 2 monthly [30 minute] group video calls with me

  • Every Tuesday from 2-4 pm, #AskErica your questions

  • A progressive fitness plan [with videos]

  • Nutrition guide + grocery list & snack list

  • One month supply of meal replacement shakes and energizing green tea (you choose the flavors)

  • My personal ebook to help you set goals and overcome obstacles [check out the lessons here]

By enrolling, you’ll also get these:

  • My healthy family recipe booklet

  • Monthly Challenges

  • Monthly Youtube workout video (examples: Sexy Shoulders, Ab Attack, Lean Legs, Booty Boost, etc.)

this program is for you if you want to…

  • Redefine and reconnect with the woman you were before having kids

  • Learn how to make healthy meals that your whole family enjoys

  • Find a balance that works for you

  • Develop a schedule for having a treat without feeling guilty

  • Become healthy, fit, and strong

  • Make sustainable lifestyle changes

  • Say “NO” to yo-yo dieting

  • Join a group of like-minded women that have the same goals & desires

  • Receive on-going support & accountability


I loved this first lesson. So many great things to think through and actually write down. Giving myself permission to be imperfect, a work in progress, and still stepping into all I was made for. Miranda B.

you’re probably not ready for this if you…

  • Aren’t committed

  • Aren’t motivated 

  • Aren’t coachable

  • Aren’t willing to do the work

  • Want quick & fast results

  • Don’t want support

  • Don’t work well in a group setting


monthly payment of $204 

I’ve been there and I get it. It takes a lot to invest in yourself and trust inyourself enough to make the changes you’re looking to make.


I believe in you and because you’re reading this right now, I know you’re hopeful, you’re coachable, and you’re ready for a change. I am committed in helping you make those changes. Let’s do this together!

Not sure if this is the right option for you? 

Book a Discovery Call