she is fierce

 an 8-week body and mindset transformation to become a healthier, fitter, and stronger you! 

She has a fierce heart and powerful intensity

She wakes up every day with fierce determination to be the best she can be.

She’s not afraid of rejection.

She looks in the mirror and sees her flaws, but looks past them and says “I am beautiful. I am strong. I am able.”

She builds up other women, because she understands the importance of a tribe.

She has tough days, but continues on despite them.

She is content with where she is and eager for more.

She is grateful for life’s every day blessings.

She is grounded in peace.

She knows that taking care of herself is part of taking care of her family.

She is fiercely honest, kind, and sincere.

She fiercely takes a stand for what she believes in.

She doesn’t feel the need to explain herself.

She fiercely embraces who she is, who shows up for herself, and who loves herself through it all.



She is You

My name is Erica Hoese (pronounced like hazy). I’m a mom of 3 and I know what it feels like to lose yourself completely to being a mom. I vowed that would never happen and yet I found myself immersed in taking care of everyone else’s needs before my own. It wasn’t until after my third pregnancy that my mindset started to shift. I got to a point in my life where I didn’t even recognize who I was anymore. I had had enough.


By nature I am timid, reserved, and a little shy.
What fitness has done for me, is it’s brought the real me forward.
What do I mean by that, you ask?
It’s allowed me to keep pushing though a challenge, even though it gets hard.
•It’s allowed me to stand up for what I believe in.
•It’s allowed me to fight back and use my voice.
•It’s given me an inner confidence and I feel powerful in the gym and in life.


Fitness and nutrition have been the gateway to my mind, making me stronger, braver, and FIERCE.

If that’s where you’re at, I get it, and I’m here to tell you, that you can be a great mom, while still looking after and care for YOU.

What is she is fierce?

SHE IS FIERCE™ is the ultimate way to a healthier, fitter, and stronger you!

Bringing women together who are determined to become their best for themselves and their families.

It’s an 8-week, small group training program which allows you to receive individualized attention from me for proper form & technique, while also getting the motivation from a group setting. It’s based on accountability and results to help you tighten & tone, shed fat, transform your body and mindset to create lasting results.


It’s the perfect way to get on-going support and accountability from me and get lots of encouragement from women who all want to become healthy, strong, and fit.


We’re all in this together!

Nikki H.

Nikki H.

As a stay at home mom I feel like I never finish a project, because there’s always more to be done.  Exercise has allowed me to focus on me and take care of myself– body and mind, because if I don’t, who will?

Erica has helped me realize that I can do it, to have faith in myself, and trust the process.
I feel the most fierce I have felt in my life so far!!  No words to say thank you enough!”

What does being fierce mean to you?
Being fierce means taking the time to be the best me that I can be in my mind and body.  When I think of being fierce I think of strength and determination. Every day I am determined to focus on myself, show up for myself, and gain strength to be a proud, confident woman.

Choose your package:

Each week we’ll dive into short little nutrition topics:

Week 1: Setting goals / Find your why / Schedule profiles
Week 2: Water
Week 3: Protein & Metabolism
Week 4: Carbohydrates & Fats
Week 5: Nutrition labels, Portion control, & Snacks
Week 6: Dining Out & Sugar
Week 7: Sleep & Stress
Week 8: Digestive Health

“Erica and the She Is Fierce program renewed my love for exercise. Erica’s personal expertise and dedication to our group is exceptional. If you are looking for motivation, accountability and an amazing fitness regimen, THIS is where it’s at! Accountability equals results and Erica delivers!”

Melanie H.

Class Times Available:

*A NEW Round Starting September 20th*
Mondays 9 am

Tuesdays 7 pm

Wednesdays 9 am
Thursdays 4 pm
A minimum of 2 Saturdays per month at 8 am and Sundays at 5 pm

Haley S.

Haley S.

“I had to push through an entire month of the scale not budging, but I was seeing my body change surprisingly the most in that month. So if I was only watching the scale I would’ve quit.”


What does being fierce mean to you?Feeling strong physically and emotionally. Feeling confident that you’re ready to take on life, and all it throws at you.


“Class yesterday truly was the highlight of my day! Your classes truly push me into a wonderful place and I’m very grateful for all the tools you provide to us ladies!”

Jen L.

“I like your ideas of living more positive and that your idea of a healthy diet is balanced and not to any extreme. Something that can last a lifetime. Lately with all the different diets out there it’s easy to think you’re failing in some way with everything you eat.”

Haley S.

Frequently Asked Questions

Where are your classes held?
Classes are held in my heated 4-stall garage at my home (pictured above).

What if I can’t make it to a class?
Whatever group class time you commit to is where I would like you to attend the majority of your classes; however, I know life happens, so if I have more than one one class time that’s offered, you can certainly attend another class, as long as it’s twice a week, just let me know. I also post each workout we do on the Facebook page, so you always have the option to do it on your own. 
If you’re going to be gone one week during the 8-weeks, then you can attend an additional class before leaving and an additional class after you return. 

I already attended my two classes during the week and I really want to come to your bootcamp too.

If you want to drop-in to anyone of my bootcamps, it’s only $15 per class; unless you’re counting that as your second workout of the week, then it’s included. If you would like to jump to 3 times a week, then you can do so for an additional flat fee of $150.


Do you offer other workouts to do during the week?
I post all of the workouts that we do as a class on our private Facebook page. You’re welcome to repeat them during the 8-weeks. I also give you a cardio plan, an ab plan, and 7 more additional exercises in your ebook.


I get nervous trying something new and I’m afraid to put myself out there. What can I do?
I understand completely and a lot of women feel this way, especially when it comes to lifting weights. Everyone is so welcoming and remember that we’re all here for the same reason– to get healthy. You don’t have to feel worried about being judged. This is a safe space.

I haven’t worked out in a long time and I’m afraid of failing and not being able to handle it.

I do my best to make it comfortable for everyone. One thing that I do is set a 30 second interval timer, so you can push as hard as you want or as little, so everyone finishes at the same time. I give 2-3 modifications and I am also looking at your form to make sure you don’t injure yourself and that you’re doing everything correctly.

I just don’t have the time to work out. 
This is exactly why it’s a great opportunity for you, because you have accountability with meeting me twice a week and the other ladies in your class. You’re blocking off time for you and that’s the hardest part with starting anything– is making the commitment. 


It seems expensive, I don’t know if I can afford that.
Over the course of the 8-weeks, each class averages from $22 – $31, plus you get all the extras and coaching. Your health is an investment and you are the only one that can make that decision if it’s a priority for you.


What made you finally take action?

[Responses from current and past clients]

“I fell in a deep depression last year and realized that my mental health was important. Part of that is also taking care of my physical.” 

“Taking care of the kids makes you put yourself to the side. I knew my weight was growing and I didn’t feel like I had an ounce of confidence anymore. When my daughter started to have horrible thoughts about herself and feeling like she wasn’t good enough, I knew I needed to find a way to love myself again so I could be a better example for her.”


“I love the idea of She is Fierce and having a “tribe” to support me.” 


“I’ve been looking for something that sounded challenging and fun at the same time. I’ve fallen out of touch with my own personal care and need to regain focus.”

you’re probably not ready for this if you…

  • Aren’t committed

  • Aren’t motivated 

  • Aren’t coachable

  • Aren’t willing to do the work

  • Want quick & fast results

  • Don’t want support

  • Don’t work well in a group setting

“I have so enjoyed working out with the ladies these past few weeks and being coached by you. You have a motivating and encouraging style of personal training that I’ve been looking to find to find for a couple of years now!
Thank you for helping us all get healthier!”

Crystal D.

Are you ready? Choose which option is best for you:

contact me To get on the
waitlist for SHE IS FIERCE

Ready for the next step after SHE IS FIERCE?
Contact me about SHE IS ALiGNED [Workshop] and then SHE IS ACCOMPLISHED [monthly membership]


“If you really want to transform your body and mindset this is the bootcamp for you.
I seriously love this and look forward to each and every session.”

Graciela R.