She is fierce

Helping you rediscover your strength & confidence—
one workout at a time

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is a gym dedicated to helping you become strong inside and out

She has a fierce heart and powerful intensity.

She wakes up every day with fierce determination to be the best she can be.

She’s not afraid of rejection.

She looks in the mirror and sees her flaws, but looks past them and says “I am beautiful. I am strong. I am able.”

She builds up other women, because she understands the importance of a tribe.

She has tough days, but continues on despite them.

She is grateful for life’s every day blessings.

She is grounded in peace.

She knows that taking care of herself is part of taking care of her family.

she is you

she is fierce™ is:

More affordable than a personal trainer

The next best thing to one-on-one coaching

In-person

Not just another program you won't finish

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My biggest fear was changing my routine and starting over on my fitness journey. 

It was hard in the beginning, but after two months, things adjusted and began to fall into place. My favourite part was challenging myself, talking with Erica, changing my negative self-talk to positive, and reminding myself it’s a process. Erica is a ray of sunshine who is so easy and comforting to work with. She makes you want to go the extra step to challenge yourself both physically and mentally.


Heather B

Life before working together felt more stressful and a little more unpredictable. 

My biggest fear when hiring you was not accomplishing anything, continuing the yo-yo cycle, and not feel any better… also that you would kick my butt! Which you did, but in a good way! After working together, I feel confident and have more tools and willpower to keep moving forward. I still have some setbacks, but getting back into the healthy routine is so much easier!



Miranda W.


As a stay at home mom I feel like I never finish a project (laundry, cleaning, organizing, cooking). 

When I exercise I can try something new and push myself. I start something, finish something, and get a result. Exercise has allowed me to focus on me and take care of myself body and mind, because if I don’t take care of me, who will? Erica has helped me realize that I can do it, to have faith in myself and trust the process. I feel the most fierce I have felt in My life so far!! No words to say thank you enough!




Miranda W.

You gave me tasks within my body’s ability. 

My two favorite things about working with you was you’re a great gal and fun to converse with and second, you gave me exercises that were more challenging that I would have tried myself. I am really grateful for your direction and how you’ve helped me change my body!

Joy C

join now:

Option 1: Pick 8 or 12 times a month
8X = $197 per month (6 shakes/tea)
12X = $297 per month (10 shakes/tea)

Option 2: Drop-in $20 per class* 
*does not include a shake or tea

Option 3: Open Gym (workouts on your own)
$10 per time or choose from 2 options below:
$37 per month* (no shake/tea) 
$57 per month* (with 4 shake/tea)
*unlimited workouts per month

All packages include:

  • Complimentary Wellness Profile ($100 value)
  • Body scan ($75 value)
  • Supplementation Recommendation ($150 value)
  • Workouts to do outside of class ($75)
  • XO Erica Merchandise Discount

Hi! I’m Erica Hoese

I’m a mom of 3 and I know what it feels like to lose yourself completely to being a mom. I vowed that would never happen and yet I found myself immersed in taking care of everyone else’s needs before my own. It wasn’t until after my third pregnancy that my mindset started to shift. I got to a point in my life where I didn’t even recognize who I was anymore. I had had enough.

Fitness has brought out the real me.

•It’s allowed me to keep pushing through a challenge, even though it was hard.
•It’s allowed me to stand up for what I believe in.
•It’s allowed me to fight back and use my voice.
•It’s given me inner confidence, making me feel powerful in the gym and in life.

Fitness and nutrition have been the gateway to my mind, making me stronger, braver, and FIERCE.

It just might be the missing piece in your fitness journey.
• We'll motivate you when you're down
• Offer you guidance when you feel lost
• Push you to reach your goals

here are some of the ways that she is fierce is impacting lives...

“This class has improved myself in so many ways– better attitude, energy, positivity, satisfaction, self-acceptance, and rising to meet new challenges.”

“It takes more than 21 days to create a habit and with this program I was able to join for a whole year and not break the bank. My results are long-lasting and I’ve built habits that are truly sustainable.”


“I’ve always exercised and attempted to make workouts a priority. The time for change came when I realized that I wasn’t able to self-motivated. I needed accountability.”



You are capable of achieving anything you set your mind to. Don't let anything stand in your way, especially yourself! 

You ready? 
Then let's do this!

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